The senior menswear assistant, who later became head of the Gentleman's Department. His ambiguous sexuality is used as a catalyst for many comedic situations and one-liners. Mr. Humphries was particularly noted for his mincing walk and his high pitched voice.
Mrs. Slocombe, was the Head of the ladies’ department and frequently dyed her hair unusual colours from lime green to purple or even orange. She lived with her cat, Tiddles, which she referred to as "my pussy;" this was the source of many a double entendre, most of which Mrs. Slocombe herself completely missed.
Captain Peacock, was the somewhat stuffy floorwalker, who considered himself above the assistants with both his position and his military record. This wouldn’t be so shameful except that Peacock felt the need to brag about his fighting experiences although it is suggested that he actually served in the NAAFI! Peacock began as a sweeper in the stockroom and by 1975 he had been working at Grace Brothers for 20 years.
Miss Brahms was the busty junior ladies’ wear assistant who was often cheeky to Mrs. Slocombe. Under Mrs. Slocombe's guidance, she became a more useful assistant throughout the series, though the hierarchy of Grace Brothers was such that she would only have moved up when Mrs. Slocombe left, if ever.
Mr. Rumbold , the manager of the floor, was in the Army Catering Corps during the war. He was often mocked for his bald head, jug-ears, and general lack of intelligence, both by the more junior members of staff and the Grace Brothers themselves.
Mr. Lucas was the 'Jack the lad' junior menswear assistant, who was nearly always late for work but usually .had a creative excuse as to why. He wasn't very concerned about the pecking order. He directed most of his amorous attention toward Miss Brahms, but only actually went out with her once.
The original head of the menswear department, he had been with Grace Brothers for over four decades. He resented being forced to share the floor with the Ladies Department. He often fell asleep while in the store, and failed to wake up when being called, unless Mr. Humphries asked him "Are you free, Mr. Grainger?" in a fairly loud voice!
Mr. Harman was the maintenance man. He was a die-hard Trade Union man and frequently battled with Captain Peacock over his appearances on the floor during store hours.